תקשורת אישית טובה מפצה על טעויות

27 אוקטובר 2009

לפני כחודשיים הזמנתי מראש את הספר של Smashing Magazine. אני מחכה לו בקוצר רוח, וכבר הודיעו על עיכובים. בסופו של דבר העיכובים מסתכמים בכחודשיים, וזה די מתסכל במיוחד כששילמת מראש.
אבל החברה של SM שולחים מיילים מתנצלים וכל כך משתפים בכנות את הבעיות והסיבות, שממש קשה לכעוס עליהם. אז החלטתי לשים כאן את הניוזלטר האחרון, כולל קישור להורדת הפרק הראשון בחינם (הם אישרו). שווה לקרוא וללמוד את הגישה.

Hello Eyal Shahar,

Your Smashing Book has been printed! It is currently en route to our shipment facility, where it will arrive in mid-November. Because not much can go wrong now — unless the ship gets seized by pirates :) — we expect no further delays and can finally announce a shipping date:

Monday, 23 November 2009

Again, we are very sorry for the delays. We would like to offer you a little appetizer as you wait just a little bit longer: the first chapter of the Smashing Book. You can download it as a PDF:

Chapter 1: User Interface Design in Modern Web Applications

We decided to focus on continuing to deliver great content rather than devise an elaborate content protection scheme. So, the file is not protected. This download is meant as a goodie for people like you who have put their trust in us. Please feel free to spread the link to the file if you want to.

Also, to give you a taste of the finished Smashing Book, here are some pictures:



Finally, we would like to respond to some frequently asked questions:

First of all, no, we did not take your money and set out for the Cayman Islands. :)

Many people have asked for the reasons behind the delays in production. For one, our schedule was just a bit too optimistic. We didn’t allow enough time for the usual delays that happen with every project, like missed deadlines by third parties. We also ran into some layout problems, because the book turned out to be a bit longer than originally planned. So we decided not to rush things, and we made sure that even with the additional pages, your Smashing Book would look marvellous. The second major delay was caused by the unexpectedly huge demand. While we were, of course, very happy about everyone's interest in the Smashing Book, the print shop needed an additional two weeks for the increased number of orders.

Another thing that confused some people (rightfully so) was the status of their order, which they could see if they registered for an account at our store. This information is currently a bit misleading. We are in the process of printing the invoices so that we can ship the book as soon as it arrives at our shipment facility. The problem is that this process flags the book as having already shipped, even though it hasn’t. You will receive another newsletter once your Smashing Book has actually shipped.

Thanks again for your support, trust and patience. This project would not have been possible without them!

With greetings from Germany,
Vitaly Friedman
Sven Lennartz

תגובות

מאת חזי:

גם אני מחכה לספר מסביבות אוגוסט, וגם קיבלתי את המייל הזה (ואת קודמיו).

על SM, שמספקים כל כך הרבה תוכן טוב – פשוט קשה לכעוס. במיוחד עם חוש הומור כמו שלהם :)